Naftali Street is in the prestigious Bekaa neighborhood in Jerusalem, located close to the old neighborhoods of Arnona, Moshava German, Katmon and Talfiot. The neighborhood has a diverse population, an extensive supply of schools and kindergartens, institutions of higher education, synagogues, public gardens and entertainment and shopping areas. In recent years, the entire area has undergone an accelerated development process that includes changing and improving the landscape, public areas designated for leisure and diverse cultural activities. The neighborhood is highly sought after by old residents and non-residents who wish to purchase an apartment in Jerusalem.